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  Sept 9, 2008 Release.
  For Immediate Release.
  Contact: Bonnie Arkus 609-771-9600


Jessica Melore and Dr. Glenn W. Laub to discuss sudden cardiac arrest, helping launch a new AED imperative to support WHF and prevention at this "Profiles in Courage" event

Princeton, NJ- September 9, 2008 - Jessica Melore is invited keynote at "Profiles in Courage - Surviving Adversity" with Glenn W. Laub, MD also to present on sudden cardiac arrest (SCA), its outcomes, and what corporate America and every-day citizens can do to reduce its impact, as corporate CEO's from throughout the state attend a Women's Heart Foundation benefit September 11, being organized and hosted by TruTok - Patron of the Arts. The event marks the beginning of a partnership between Defibtech and the Women's Heart Foundation. According to Defibtech MD, in the United States alone, over 450,000 people die every year from SCA, and it strikes all ages, ethnicities and lifestyles. Unlike other health problems of this magnitude, sudden cardiac arrest is treatable with immediate shock therapy from an automated external defibrillator (AED) device.

"Our aim is to make AEDs more available and accessible in the community, and in the process save more lives. As a non-profit, the WHF can offer the sale of this device both as a tax-exempt purchase and tax-deductible donation. Another advantage is that purchasing the device through the WHF helps fund wellness and prevention programs," says Bonnie Arkus, the founder and volunteer director of the Women's Heart Foundation. The event coincides with the 7th anniversary of Patriot Day and the sudden death of more than 3,000 people who lost their lives as the result of attacks on US soil, with the leveling of the World Trade Center as an affront to American capitalists.

"This is public education with a silent art auction that TruTok, along with a dedicated network of corporate sponsors, is privileged to provide," adds Dilip Keshu, founder of TruTok and chair of the "Profiles in Courage" WHF benefit. Inspirational speaker Jessica Melore will speak about her personal challenges, including surviving a heart attack at the age of 16 and becoming one of the youngest heart transplant recipients in the country. Dr. Laub will present on sudden cardiac arrest due to ventricular fibrillation and the difference between this and heart attack. Dr. Laub, a cardiac surgeon, is CEO of Defibtech and a member of the Women's Heart Foundation medical advisory board.

Dolores and Phil Daly of Sparta will attend the event. The Daly's lost a daughter from a heart rhythm disturbance known as long Q-T interval, in 1999. When the police responders arrived without a defibrillator, the Daly family began “Team Noreen for Women's Hearts” to advocate for change. The state of New Jersey recently funded defibrillators to be made available in every police car in the state.

"We need the experiences of survivors such as Jessica Melore to help inspire change in our lives and promote heart health and wellness in society," said Keshu. "These are values that align with the Women's Heart Foundation's mission, which is why I have chosen to support this charity", he said. The Women's Heart Foundation is a coalition of nurse executives and corporate sponsors including Horizon Blue Cross Blue Shield of New Jersey, the Horizon Foundation for New Jersey, Princeton Area Community Foundation, Trutok, ASM Technologies Limited, Rate Integration, UTC Associates and WNS Global Services, supporting an effort to improve women's survival and quality of life.

Tickets for the Profiles in Courage event at the Princeton Nassau Inn are $100 per person and include a silent art auction with open bar and hors d'oeuvres, dinner and the presentations. The invitation and sponsor forms may be downloaded at www.womensheart.org or at www.trutok.com. For more information, please email Rosemary.Guarnieri@cambridge-na.com or call 609-771-9600.

The Women's Heart Foundation, based in Trenton , New Jersey , is the only non-governmental non profit organization implementing heart disease prevention projects and is dedicated to improving survival and quality of life. Its flagship programs include Teen Esteem Health and Fitness - a gym-alternative at Trenton Central High School , Women's Heart Week Feb 1-7 and The Gender Care Initiative®. Sales of defibrillators will be made available on its website STORE - Heart Care Products page, beginning September 26. For more information, you may contact Women’s Heart Foundation at 609.771.9600.

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